Contract award
$4.2MNavy award
Built for fulfilment sales, on Dynamics 365 and HubSpot
Know whenthey need you.Act first.
Know when a company is about to need what you make, and have your rep in front of them first, with the research and the email already done.
12 Sep
Contract award
$4.2M Navy contract for medium-voltage switchgear cabinets.
A new need to supply
Rule 4 of 13Match found
Right program.
Right moment.
84Account score
Dynamics 365 account
Dana WhitfieldPurchasing Manager
Draft in your rep’s voiceG10 insulation for the Navy switchgear cabinets
Hi Dana, saw the Navy award for the medium-voltage cabinets last week. When those cabinets go on the bill of materials you will need a G10 or G11 insulator.
ApproveHold
1 / 4A need appears in public
Dynamics 365
HubSpotBuilt-in sequencerEmail and LinkedIn
- Unlimited email and LinkedIn senders
- Warm-up included
- One inbox for every reply
Action Layer is the fully featured, AI-powered sales platform for fulfilment sales
Go from public market data to pipeline, and get better at how you sell with every reply.
New hireBAE Systems
Company newsSumitomo Electric
Job postingGeneral Atomics
Champion movedBoeing
Contract awardNorthrop GrummanNew
New facilityDuke Energy
TenderLeonardo DRS
Funding roundCambridge Aerospace
PromotionOatey
Account matchInsulation goes on the bill of materials next.
Check against your business config
Public data tells the story of your target accounts.
Contract awards, tenders, expansions and people moving, watched across your whole market every night.
12 Sep
Contract award
$4.2M Navy contract for medium-voltage switchgear cabinets.
A new need to supply
- Contract award above $1M
- Needs a part you make
- Tier 1 account
84Account score+40 from your config
Dynamics 365 accountDana WhitfieldPurchasing Manager
Buyer foundReach out within 14 days. Open with the award, not the product.
Your business config decides what matters, and scores it.
Each signal is checked against your business config: what you make, who buys it and the deals worth chasing. Every check that passes adds to the account score, so the best timed accounts rise to the top.
Account7 people foundWork emails verifiedAlso found at Northrop Grumman
Ines Ferro, BuyerSam Odell, Program Manager- PurchasingDana WhitfieldPurchasing ManagerStart here
- New contact found · Add to CRM?
EngineeringRay OkaforHead EngineerFound on the web 
Supply chainLena MarshSupply Chain DirectorIn your CRM
Supplier qualityTom BeckettSupplier Quality EngineerIn your CRM
Plant operationsMarcus HalePlant ManagerIn your CRM
The whole buying committee, found.
Purchasing, engineering, supply chain and quality, with work emails. New people are found on the web and added to your CRM in one click.
Contract award12 September
$4.2M
Navy award for medium-voltage cabinets.
The reason to reach out
The reason becomes
the opening line
To Dana WhitfieldDraft, not sent
G10 insulation for the Navy switchgear cabinets
Hi Dana,
Saw the Navy award for the medium-voltage cabinets last week. Congratulations.
Would it help to have the material specs and lead times on your desk before the BOM is locked?
Dustin
Message 1Rep
Draft, not sentHi Dana, saw the Navy switchgear award. Before those cabinets go on the bill of materials, would G10/G11 specs and current lead times help? We cut and machine both.
A reason to reach out, in your rep’s voice.
Email and LinkedIn, drafted together. The source and the context are already inside the first message.
CRM stays current
Priya NatarajanCompany and role updated
PreviousSupplier Quality ManagerNow
Director of Quality
Supplier Quality ManagerNowDirector of QualityRelationship history retainedBought from you at Northrop Grumman
Your CRM stays current
Dynamics 365orHubSpotInto a sequence, waiting for approval
Action Layer sequencerEmail and LinkedIn, built in
or connect your own
Lemlistor
WebhooksOn the record and in the sequence.
The account, the buyer, the reason and the draft land in your CRM, and your CRM stays current.
Action Layer# account-reviewTo Dana WhitfieldPurchasing Manager, Northrop Grumman
EmailG10 insulation for the Navy switchgear cabinets
Saw the Navy award for the medium-voltage cabinets last week. Congratulations.
When those cabinets go on the bill of materials you will need a G10 or G11 insulator that holds up under the arc flash tests. We cut and machine both, and we already supply two of the switchgear OEMs on the same program.
LinkedIn2 messages
Hi Dana, saw the Navy switchgear award. Before those cabinets go on the bill of materials, would G10/G11 specs and current lead times help? We cut and machine both.
Approve allApprovedEditHold
Email1 messageWaiting for approvalSent to Dana
LinkedIn2 messagesWaiting for approvalInvite sent, step 2 scheduled
One click to send, or edit first.
Email and LinkedIn wait for your approval, in Slack or in Action Layer. Approve, and the sequence goes out.
- Read 214 repliesEvery reply from the last 30 days
- Checked 46 signalsThis week, across your accounts
- 3 suggestionsLearned from your market
Award accounts reply three times more often when the first message opens with the award.
“Good timing, we are pricing the cabinet BOM this month.”Reply · Purchasing Manager
14 companiesDismissEditAdd it
Start award accounts with purchasing, then supplier quality.
“I am not the right person for this, try our buyer.”Reply · Head Engineer
9 companiesDismissEditAdd it
“We already have a qualified supplier.”
Your team’s honest answer to this objection
6 companiesDismissEditAdd it
Every outcome sharpens the next one.
Every outcome is traced back to the signal and source that started it: which signals turn into meetings, which decision maker answers and which message lands. So Action Layer keeps learning more about your customers.
Fulfilment sales
Most sales tools aren’t built for fulfilment sales. We are.
In fulfilment sales, what you sell goes into something bigger, up or down the supply chain: a cabinet, an aircraft, a power plant. So the need shows up in public first. A contract is awarded, a plant is announced, a program starts, and the company that hears first gets the call.
Action Layer is one of the few sales platforms built for Microsoft Dynamics 365, and anyone on your team can set it up and run it. Your whole team uses AI from day one, without needing someone to build it for you or keep it running.
1The award
U.S. NavyNeeds switchgear cabinets
awards $4.2M via a tender
Northrop GrummanWins it and builds the cabinets
2To build them, Northrop needs
- Copper bus bar
- Gaskets and seals
- G10 insulationWhat you make
3Your window
- Day 0The award is public
- Day 3Your rep calls Northrop’s buyer
- Day 60The parts list locks
1The award
Homeland SecurityNeeds a software platform
awards $2.1M via a tender
A software vendorWins it and must be authorised
2To deliver, the vendor needs
- SOC 2Already in place
- ISO 27001Already in place
- FedRAMP auditWhat you deliver
3Your window
- Day 0The award is public
- Day 3Your rep calls their CISO
- Day 45They choose an auditor
Market signals
Turn where your reps look every day into one market feed
Your reps already check SAM.gov, LinkedIn, the trade press and the CRM, one tab at a time. Action Layer watches all of it for every account and shows only the need that is specific to your company: the moments where you usually win, who is best to message for each, and what they care about.
| Company | Award | Amount | Posted | Rep | Score | Segments |
|---|---|---|---|---|---|---|
 Ontic Engineering & Manufacturingontic.com ↗ | Won a $60k DLA award for sleeve, directionalCalls out a machined sleeve, one of the parts you makeSAM.gov ↗ | $60k$10k–100k · DLA | 20 Oct | JEJeffrey | 71.5 | In CRM, not tracked |
 Janels Industriesjanelind.com ↗ | Won a $350k DLA award for gasketNames a gasket from your rings and sealing rangeSAM.gov ↗ | $350k$100k–1M · DLA | 19 Oct | CHChris | 64.0 | In CRM, not tracked |
 Moogmoog.com ↗ | Won a $30k DLA award for sleeve, transmissionA machined sleeve above your $5,000 floorSAM.gov ↗ | $30k$10k–100k · DLA | 15 Oct | JEJeffrey | 58.5 | Tier 1 accounts |
 Sims Pump Valvesimsite.com ↗ | Won a $183k DLA award for sleeve, shaft, pumpA pump shaft sleeve, a named machined partSAM.gov ↗ | $183k$100k–1M · DLA | 8 Oct | DUDustin | 83.0 | Tier 1 accounts |
 Johnson Controls Navy Systemsjohnsoncontrols.com ↗ | Won a $350k DLA award for gasketA listed sealing part and a sizeable production runSAM.gov ↗ | $350k$100k–1M · DLA | 7 Oct | CHChris | 69.5 | In CRM, not tracked |
| Boeing Distributionboeing.com ↗ | Won a $37k DLA award for wear stripA wear strip, one of your machined wear and guide partsSAM.gov ↗ | $37k$10k–100k · DLA | 6 Oct | JEJeffrey | 77.0 | Tier 1 accounts |
| When | Account | Type | Signal | Source | Owner | Heat | |
|---|---|---|---|---|---|---|---|
| Mon, Oct 194 signals | |||||||
| 2d ago19 Oct | Sumitomo Electric | Expansion · New facilities | Sumitomo Electric opens UK’s first HVDC subsea cable factory£350M, 58,000 m² plant at the Port of Nigg making 525kV transmission cable, creating 200 jobs. | itv.com ↗ | JEJeffrey | 33.0 | |
| 2d ago19 Oct |  Qcells | Expansion · Product launch | Qcells announces U.S.-made frames for two residential panel linesAluminum frames from Aluko’s Halls, Tennessee facility by late 2026, for domestic content credit. | solarpowerworldonline.com ↗ | JEJeffrey | 31.5 | |
| 2d ago19 Oct |  GE Aerospace | News · Partnerships | GE Aerospace and Uzbekistan agree to develop aviation training programsA joint education program for aviation specialists, signed in Samarkand. | gov.uz ↗ | JEJeffrey | 39.0 | |
| 2d ago19 Oct | Duke Energy | Expansion · New facilities | Duke Energy Florida completes Bailey Mill Solar Center163,000 panels and 74.9 MW in Jefferson County, enough for about 15,000 homes. | duke-energy.com ↗ | JEJeffrey | 10.0 | |
| When | Account | Type | Signal | Source | Owner | Heat | |
|---|---|---|---|---|---|---|---|
| Today1 signal | |||||||
| today21 Oct |  Aramark | Job posting | Strategic Sourcing Manager, Union SupplyPhiladelphia, PA | linkedin.com ↗ | JEJeffrey | 66.0 | |
| Mon, Oct 191 signal | |||||||
| 2d ago19 Oct | General Atomics | Job posting | Supplier Quality EngineerPoway, CA | linkedin.com ↗ | JEJeffrey | 93.0 | |
| Fri, Oct 161 signal | |||||||
| 5d ago16 Oct | Oatey | Promotion | Chris Heath promoted to Vice President, U.S. DistributionRuns the distribution network for the plumbing products manufacturer | globenewswire ↗ | CHChris | 58.0 | |
| Tue, Sep 151 signal | |||||||
| 5w ago15 Sep | Boeing | Job move | Priya Natarajan joined Boeing as Director of QualityA contact you already know, previously Supplier Quality Manager at Northrop Grumman | DUDustin | 72.0 | ||
| Tue, Aug 181 signal | |||||||
| 9w ago18 Aug | BAE Systems | New hire | Michael Loeffler named Vice President of Supply ChainJoins from Bell, where he ran global supply chain and logistics | baesystems.com ↗ | CHChris | 81.0 | |
| Tue, Aug 111 signal | |||||||
| 10w ago11 Aug | Cambridge Aerospace | Funding round | Raises a $300M Series C to expand manufacturingInterceptor production scales ahead of a 2027 launch | therobotreport.com ↗ | JEJeffrey | 88.0 | |
Action
AI in your sales team, without losing control
AI outreach usually fails because every rep prompts it their own way, so quality depends on who is typing. Action Layer runs one playbook, the one your best deals were won on, for every rep and every account. You stay in charge of every send.
- 01
One playbook for the whole team
The research covers what you decided matters. The messages are written in the style of your best rep. Every rep works from the same playbook, so a new hire sends what your top seller would.
Your playbook · shared with 6 reps
- Research
- Award value, program, when the BOM locks
- Voice
- Dustin’s style: short, specific, no pitch
- Business config
- Set up with your team
- 02
Always on
It does the research while you sleep. By the time your reps log in, the accounts in a buying window are waiting, each with the reason, the source and the person to contact.
- 02:001,496 accounts read
- 04:3023 new signals, 9 matched your business config
- 06:10Buyers found, drafts written
- 07:004 accounts ready for your reps
- 03
The right people, on every channel
Multi-threading and enrichment in one place: the whole buying committee, found and enriched. Email and LinkedIn run from the same platform where you track signals and draft messages, and replies come back to one inbox.
- Dana WhitfieldPurchasing ManagerEmail · step 1
- Tom BeckettSupplier QualityLinkedIn · invite
- Lena MarshSupply Chain DirectorReplied · “Send specs”
- 04
Always in control
You own the logic of why an account needs you, the tone of every message and the final click. Nothing sends without one-click approval, from Slack or Action Layer.
Draft in Dustin’s voice · to Dana WhitfieldG10 insulation for the Navy switchgear cabinetsHi Dana, saw the Navy award for the medium-voltage cabinets last week. When those cabinets go on the bill of materials you will need a G10 or G11 insulator.
ApproveEditHold
Sales stops being the bottleneck
Your team stays proactive: first to know, first in the door, closing instead of searching. Every rep works the signals, people and messages that won deals before, and the quality of your AI no longer depends on who happens to be using it.
“Someone like me just doesn’t have the time or really the fortitude to try to get all that stuff working in the first place and maintaining it on an ongoing basis. It’s worth every single penny.”
Clean data, no admin
Everything a rep shouldn’t do by hand
Contact lists go stale the day they are built. People change jobs, get promoted and leave, and nobody updates the CRM. Action Layer keeps it current for you, and you choose what gets written back.
Job changes followed
When a contact moves or is promoted, their title, email and company update. The old company stays linked.
New hires added
New people in the roles you sell to go into your CRM with a verified email.
Leavers caught
Open accounts are checked every hour. People who left, moved or were deleted never get an email.
Opt-outs respected
Do not email in your CRM is checked before every draft and every send.
Bad emails replaced
An address that fails the check is swapped for a working one before sending, and your CRM is updated.
Company records filled in
Empty fields like domain, industry, headcount and LinkedIn page are filled. Nothing is overwritten.
Routed to the owner
Signals and drafts go to the rep who owns the account, in Action Layer and in Slack.
Activity written back
Each email, LinkedIn message and reply is logged on the contact, so the timeline is complete.
Connections
Works with what you already run
The account, the person, the reason and the draft land on the record in Dynamics 365 or HubSpot. Sequences run in our own sequencer or in Lemlist. Your CRM stays the system of record.
Priced like part of a rep
Book a call to get started. Prices exclude tax.
Starter
$757€688a month
- Accounts monitored
- 750
- Contacts tracked
- 3,000
- Credits a month
- 7,125
- Sequences a month
- 600
- Mailboxes included
- 6
- Seats and senders
- Unlimited
Includes:
- Access to signals
- Account and contact database
- Job changes synced to your CRM
- Built-in sequencer, email and LinkedIn
- CRM and Lemlist connection
Most chosen
Launch
$1,720€1,564a month
- Accounts monitored
- 1,500
- Contacts tracked
- 6,000
- Credits a month
- 14,250
- Sequences a month
- 1,200
- Mailboxes included
- 12
- Seats and senders
- Unlimited
Everything in Starter, plus:
- Twice the accounts and credits
- Learns from replies and outcomes
- Webhooks
Growth
$4,736€4,307a month
- Accounts monitored
- 3,750
- Contacts tracked
- 15,000
- Credits a month
- 35,580
- Sequences a month
- 3,000
- Mailboxes included
- 28
- Seats and senders
- Unlimited
Everything in Launch, plus:
- Bulk import from CRM lists
- Slack bot
- Priority support in a shared Slack channel
Enterprise
Whole markets and several teams: custom sources, SSO and API access, dedicated support and onboarding.
Compare everything included
| Starter | Launch | Growth | |
|---|---|---|---|
| Plan limits | |||
| Accounts monitored | 750 | 1,500 | 3,750 |
| Contacts trackedFollowed for job changes and promotions | 3,000 | 6,000 | 15,000 |
| Credits a monthEnough for the sequences, new contacts and emails below. Top-ups available | 7,125 | 14,250 | 35,580 |
| Sequences a month | 600 | 1,200 | 3,000 |
| New contacts sourced a monthFound, with a verified email | 125 | 250 | 600 |
| Emails found a monthFor people already on your accounts, verified | 250 | 500 | 1,260 |
| Mailboxes includedDomains not included | 6 | 12 | 28 |
| Signals | |||
| Company news, job postings, M&A, funding | |||
| Custom signals | Up to 8 | Up to 8 | Up to 8 |
| Custom signal checks a week | 1 | 2 | 3 |
| Job changes, new hires, promotionsSynced to your CRM | |||
| Daily heat score | |||
| Swap accounts any time | |||
| Data | |||
| Account and contact database | |||
| Contact enrichment | |||
| Messaging | |||
| AI-drafted sequences, email and LinkedIn | |||
| Built-in sequencer and unified inbox | |||
| Connect your own inboxes | Unlimited | Unlimited | Unlimited |
| Add more mailboxes any time | |||
| Mailbox warm-up | |||
| ESP matching | |||
| Bounce protection | |||
| Reply sentiment analysis | |||
| Learns from replies and outcomes | |||
| Bulk import from CRM lists | |||
| Connections | |||
| Dynamics 365 or HubSpot, two-way syncSalesforce and Pipedrive coming soon | |||
| Lemlist | |||
| Webhooks | |||
| Slack bot | |||
| Team | |||
| Seats | Unlimited | Unlimited | Unlimited |
| Sender profiles, email and LinkedIn | Unlimited | Unlimited | Unlimited |
| Support | Standard | Standard | Priority, shared Slack |
Credit usage
Credits pay for what the agent does for you. Watching accounts, tracking contacts, signals and finding people are part of the plan and never use credits.
| Action | Credits |
|---|---|
| A sequence: account research, drafts, 4 emails and 3 LinkedIn actions | 10 |
| Account research on its own (a dossier) | 7 |
| Email found and verified, only charged when one is found | 3 |
| Redrafts | Free |
Contract award12 Sep
Northrop Grumman$4.2M Navy contract for switchgear cabinets
Source · SAM.gov
New facility19 Oct
Sumitomo Electric£350M HVDC cable factory opens at the Port of Nigg
Source · itv.com ↗
Know when they need you
See the new way to scale fulfilment sales, on a short call.